He's an author, speaker, and consultant who writes on leadership and management.
He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning.
He's known for popularizing the concepts of "the golden circle" and to "Start With Why".
He's Simon Sinek and here are his Top 10 Rules for Success.
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1. Break the rules
He earned a BA degree in cultural anthropology from Brandeis University.
2. Train your mind
He attended City University in London with the intention of becoming a barrister, but left law school to go into advertising.
3. Be patient
He moved to New York and joined Euro/RSCG, an ad agency, where he worked on the MCI account.
4. Take accountability
In 2002, he started his own company, Sinek Partners.
5. Outdo yourself
In October 2009, he released his book “Start with Why: How Great Leaders Inspire Everyone to Take Action”.
6. Stack the deck
He once taught a graduate-level class in strategic communication at Columbia University.
7. Be the last to speak
He has commented for The New York Times, Wall Street Journal, The Washington Post, and FastCompany.
8. Be authentic
He was a regular contributor to The Huffington Post, BrandWeek, IncBizNet.
9. Find your passion
He serves on the Board of Directors for Danspace Project, an organization that fends for advancing art and dance.
10. Start with Why
His first TEDx Talk on "How Great Leaders Inspire Action" is the 3rd most viewed video on TED.com.
Make the right decisions.
Surround yourself with greatness.
Lex van den Herik:
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